AI Visibility Audit
Before we fix your AI visibility, we need to know where it stands
A one-time diagnostic that forms the foundation of every GEO and Content engagement. Brand-specific, not templated. Built on real expertise.
ChatGPT
Perplexity
Gemini
Copilot
AI Overviews
The audit is a one-time, paid diagnostic conducted at the start of every GEO and Content engagement. It tells us precisely what the actual problem is, so the work that follows is built on evidence, not assumption.
By the numbers
AI search is already shaping purchase decisions
AI assistants aren't just answering questions — they're influencing who gets shortlisted and who gets ignored. Most brands have no idea where they stand.
2x
AI referral traffic converts at roughly twice the rate of traditional search. AI visibility is a revenue lever, not a nice-to-have
12.1%
Of open-ended ChatGPT prompts trigger product recommendations. Your category is being shaped in real time, with or without your brand in the answer
14–16%
Conversion rate for users referred from AI platforms, among the highest-converting channels for brands with strong AI visibility.
Why the audit
Strategy without diagnosis is guesswork
Ranking on Google doesn't mean AI engines cite you. Without knowing your exact gaps, any GEO or content work is a guess. The audit removes that uncertainty before anything else begins.
5
Major AI engines shape B2B vendor shortlisting: ChatGPT, Gemini, Perplexity, Copilot, and AI Overviews. Each retrieves and cites differently
38%
Of brands ranking on Google's first page are missing from ChatGPT answers. Strong SEO doesn't guarantee AI citation.
14%
Of marketers track AI search performance. Most are optimizing blind, which is the gap the audit
What the audit covers
Data driven. Zero guesswork.
Every audit covers six structured areas covering entity clarity, live AI engine testing, and competitor benchmarking, mapped to your brand, your category, and your competitors.
01
LLM Brand Querying
We run real buyer prompts across ChatGPT, Gemini, Perplexity, Copilot, and AI Overviews. Not templated searches, but prompts that mirror genuine purchase intent. You'll see precisely how your brand is described, when it's recommended, and when it's left out entirely.
02
Competitor Benchmarking
We map every topic where a rival appears and you don't, then identify the exact content and entity gaps handing them that visibility. Concrete, specific, and immediately actionable. No vague observations.
03
Sentiment And Accuracy Scoring
Every AI response is scored for sentiment and factual accuracy, then compared platform by platform. You'll know where the reputational risk is highest and which AI engine is most likely to misrepresent you.
04
Entity Coverage And Clarity
AI models build a picture of your brand from signals across the web. We assess how clearly your brand, products, founders, and services are defined and whether an AI can confidently resolve who you are without guessing.
05
AI Readability And Indexability
Content written clearly for people can still confuse a language model. We score each page for AI extractability and review schema markup, crawler access, and internal link structure to ensure AI systems can actually reach and read your content.
06
Trust Signals And Topical Authority
AI models weight third-party corroboration heavily. We audit your external mention quality, publication coverage, directory presence, and review platform credibility. Then we map whether your content signals genuine topical depth or reads as a generalist to a system that rewards specialists.
What is in the report
Everything we need to start fixing what's broken
Every deliverable is built to be acted on as we move into the engagement. Each finding is specific to your brand, mapped to a clear next step, and directly tied to the work ahead.
01
AI Visibility Score
A scored assessment across all six dimensions, with evidence, screenshots, and plain-language explanations of every finding.
02
Competitor Citation Analysis
Where rivals are being cited for queries you should be winning, and the exact gaps handing them that ground.
03
Gap Analysis by Impact
A ranked list of visibility gaps across structural, technical, and content areas that form the basis of the strategy phase ahead.
04
Engagement Brief
Audit findings mapped directly to the scope of your GEO or Content Refresh work, so what follows is targeted, not templated.
ChatGPT
Perplexity
Gemini
Copilot
AI Overviews
Gemini
Perplexity
Copilot
AI Overviews
What comes next
The audit is where the engagement begins
Once the audit is complete, findings directly shape the work that follows. Depending on what surfaces, the next phase could be one service or both — the audit is designed to feed into either.
The audit fee is a one-time charge — paid upfront before the engagement begins.
Path A
GEO — Generative Engine Optimisation
For brands whose primary gap is AI citation and visibility. Strategy, entity building, and content optimisation to make your brand the answer AI engines reach for in your category.
Path B
Content Refresh & Revamp
For brands with existing content that needs to be restructured, deepened, or rewritten to meet AI citability standards and serve a modern, AI-first content strategy.
What clients say
Heard from brands we have worked with
FROM OUR BLOG
Insights on AI Visibility
Get started
Ready to see where you stand with AI? Let's find out.
Submit your brief and we'll follow up within one business day to confirm scope and walk you through what the audit covers for your specific business.
Tell us about your brand
We'll follow up within one business day to confirm scope and next steps.
