Is ChatGPT Optimization Worth It? The short answer is yes. Recently, while going through one of our client’s GA4 report, a small yet interesting data caught my eyes. The number of users from ChatGPT was tiny. Just 251 new users amounting to just 0.35 % 0f total traffic. What was interesting was not the traffic…
Organic click-through rates fall by roughly 60-65% the moment an AI Overview appears above a search result (Seer Interactive, 2025). Marketing teams are working against that number right now. A page can hold the number-one ranking on Google and still go unmentioned by ChatGPT, Gemini, or Perplexity. An AI visibility audit tells you which one…
Crimson Salt is an AI visibility and content systems partner helping B2B, B2C, and D2C brands get discovered, cited, and recommended across every major AI platform. Formerly Coffeegraphy. Built on 14 years of content expertise.
Monthly insights on AI visibility, LLM trends, and content strategies that actually work. No filler.
