India’s search habits have already flipped to AI, and most brands haven’t noticed. Six out of ten Indians who go online now start at least one search a day with an AI assistant like ChatGPT or Google’s Gemini. When those tools answer, they name a few brands and skip the rest. If they skip yours,…
What’s the market share of AI search in India? Google runs about 97% of India’s search engine market. Yet 60% of Indians now start at least one search a day with an AI assistant. Both numbers are true, and together they explain why Indian brands built for Google alone are losing ground they can’t see…
Does your Google business profile affect ChatGPT ranking (retrieval, citation or brand mention)? A 19-city field study of what an AI engine reads when asked for a local agency. One prompt, nineteen cities, ninety-four agencies, and one pattern that only holds in India. One prompt, run in nineteen cities, shows where a Google Business Profile moves…
Generative Engine Optimization gets plenty of attention, but the market behind it stays tiny. Most analyst estimates put global GEO spend near $1 billion in 2026, a rounding error next to traditional SEO, growing at a 40-50% CAGR toward the high tens of billions by the early 2030s. This piece breaks down where that money…
Crimson Salt is a Bangalore based SEO, GEO, AI visibility and content systems partner helping B2B, B2C, and D2C brands get discovered, cited, and recommended across every major AI platform. Formerly Coffeegraphy. Built on 14 years of content expertise.
Monthly insights on AI visibility, LLM trends, and content strategies that actually work. No filler.
